Job Description:

Job information Senior Shopper Marketing Manager from the Company PRINCES, this latest Senior Shopper Marketing Manager job vacancy is located in the city Liverpool located in the country United Kingdom . This latest job opening is open to job seekers who have the latest education / graduate Bachelor Degree . Job Vacancies in this Senior field have been opened and published up to the specified time.

Job Responsibility:

Job Purpose

Leading all Shopper Marketing planning and activation across Princes Brands. Translating brand strategy and campaigns into tailored shopper activation and plans. Understand the channel and customer strategy and align Princes shopper activation plans.

Dimensions

• Develop the Shopper plan based on shopper mission, channel & shopper insight Develop and execute the shopper calendar on a rolling 12-18-month basis, based on behaviour change & brand/customer needs
• Manage the shopper messaging basics i.e., SRP (on-going) + Brand Activation (timebound)
• Develop Customer Sell Stories
• Clear understanding of channels/environments and how to activate them for shoppers
• Agree implementation directly with customers
• Evaluate activity and develop a ROI mindset
• Lead any product sampling requirements

Principal Responsibilities

• Own the customer calendar and shopper marketing plan
• Manage all shopper marketing and agency relationships and briefs, developing plans that deliver best ROI for Princes and customers
• Develop and manage relationships with customer marketing teams
• Manage and execute shopper marketing calendars, collaborating closely with brand marketing, category and sales teams
• Improve and measure brand performance through shopper plans
• Identify untapped shopper need states or shopper groups that are new / growth opportunities
• Develop customer sell stories and support in the creation of customer growth plans

Knowledge, Skills & Experience

The job holder will have strong experience across shopper marketing planning and activation and good knowledge of digital, social and e-commerce platforms. A proven team leader and collaborator. Graduate calibre with shopper and / or digital bias.

Job Type: Full-time

Benefits:

• Company pension
• Employee discount
• Free parking
• On-site parking
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 1 year (preferred)
• Marketing: 1 year (preferred)

Work Location: Hybrid remote in Liverpool

Reference ID: GF

Keywords : Liverpool jobs

Closed Date : 2025-03-06