Job Description:

Job information Omni Channel Retail Experience Manager from the Company British American Tobacco, this latest Omni Channel Retail Experience Manager job vacancy is located in the city London located in the country United Kingdom . This latest job opening is open to job seekers who have the latest education / graduate GCSE . Job Vacancies in this Omni field have been opened and published up to the specified time.

Job Responsibility:

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

BAT UKIS LOOKING FOR AN OMNI-CHANNEL RETAIL EXPERIENCE MANAGER

SENIORITY LEVEL: Management

FUNCTION: Marketing - CX Activation

LOCATION: London

TYPE OF CONTRACT: Permanent

BENEFITS

• Flexibility for working from home (depending on the work requirements)
• UK yearly Incentive Bonus - competitive % based on business results and average annual salary
• Attractive Private Pension Plan - up to 15%, Private Medical cover, Doctor @hand-24/7 GP appointments, by video or by phone, 365 days a year, from anywhere in the world
• Share Reward Scheme (free shares and share saving scheme), Group Personal Accident Insurance, Life Assurance
• Flexible Benefits Scheme: Tax Return Assistance, Cycle To Work, Holiday Trading, Dental Insurance, Travel Insurance; Onsite Gym and Gyms Discounts-discounts at over 3,700 gyms, SPAs, pools, studios and outdoor fitness events across the UK; Season Ticket loans-Interest free loans for purchase of annual tickets for public transport

ROLE POSITIONING AND OBJECTIVES

What are the key objectives and expectations from this role?

The role sits within the Conversion team, as part of the wider CX Activation team.

The role will lead on the Omni Channel Retail Experience strategy and roadmap, ensuring that BAT is delivering an integrated and seamless experiences across own and 3rd party retail channels, connecting offline and online.

The role will lead the Omni Channel Retail Experience and it will provide leading practices of how to operate own retails most effectively, including location identification, in-store experience/layout, staff engagement and management, merchandising, stock/inventory management. It will also provide a strong POV of the enablers required to support this, such as technology, content, people and culture. It will further identify campaigns and initiatives that will drive more footfall to own stores, e.g. sustainability and recycling, and collaborate closely with the dCommerce leads to ensure consistency. The role owns all capabilities that falls within Own Retail, and will ensure these are updated and stays relevant across the BAT Capability Compass.

The role will closely with other teams within Global Consumer Experience as well as TM&D and DBS, to ensure a consistent and seamless consumer journey is delivered across channels. The role will lead development and deployment of solutions which enhances consumer experience regardless of the channel of purchase. The role will collaborate with the dCommerce, CRM and Loyalty teams to drive channel agnostic experiences that enhance engagement and drive growth. It will also work closely with Global TM&D, TM&D Head of Shopper Experience and Head of Cross-Category CX Strategy to implement multi-category omni channel solutions and services.

The job holder will ensure the right metrics are tracked, such as footfall, NTO, NPS, sales per square foot, etc. It will further gather in-store consumer feedback and share it with the teams to help prioritisation, including Category and Product teams.

What is the direct impact of this role on the team or organization?

This role will assure that the company is delivering outstanding omni channel experiences and accelerate Retail capabilities. The role will ensure that Markets & DRBUs are educated on best practices and that O2O activities are aligned with other acquisition, conversion and retention activities. It will also drive alignment between online channels and in-store activities, to support omnichannel commerce experiences.

Reports to

Head of Conversion

Number of Direct Reports

0

Core Relationships

Internal -

• Category Teams / GCE (CX Activation, Content, Partnerships) / DRBUs/Markets / Marketing DBS / TM&D

External -

• Retail Activation and Operation suppliers, design agencies

Geographic Scope

Global

Travel Required

Up to 10% of time

WHAT YOU WILL BE ACCOUNTABLE FOR

• Shaping cross-channel strategy enabling seamless consumer journey online to offline;
• Developing and implementing a cohesive omnichannel strategy, integrating digital and offline tools;
• Evolving and delivering connected packaging agenda and streamline O2O processes;
• Supporting TM&D on B2B2C development;
• Revising and delivering the Own Retail strategy and roadmap, ensuring that these align with the wider global CX strategy;
• Recommending and deploying best practices for DRBUs/Markets to continuously improve commercial delivery of own retail channels, and support markets with activation;
• Focusing on driving consumer satisfaction in-store and ensure feedback is captured to continuously optimise operations;
• Identifying new trends in the markets that will impact consumer and shopper behaviours, and ensure these are deployed within stores;
• Supporting data capture and loyalty initiatives in stores, working with DBS to review key technology enablers for this;
• Collecting, analyzing, and leveraging data from all touchpoints to enhance consumer experiences and track performance metrics. Track Own Retail performance and report regularly on metrics;
• Accelerating O2O capabilities across the organisation and work with the dCommerce team to deliver omnichannel activation, as well as driving traffic/footfall between online and offline channels;
• Staying updated on industry trends and adopt innovative solutions to continuously improve the O2O consumer experience.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Bachelor's Degree
• Strong experience within retail management, including both online and offline environments
• Proven experience and developing and implementing omnichannel strategies
• Demonstrated success in improving consumer experiences and managing consumer journeys
• Proficiency with e-commerce platforms, CRM systems, and other digital tools used in retail
• Strong understanding of wider conversion channels, especially digital - e.g. eCommerce and Marketplaces
• Experience developing positive relationships with stakeholders to deliver aligned activation
• Ability to design and execute coordinated marketing campaigns across various channels.
• Strong analytical skills
• Experience with integrating technology solutions to improve the consumer experience
• Knowledge of Own Retail management leading practices
• Commercial savvy and understanding of P&L management
• Understanding of the role of Own Retail in the wider channel mix
• Experience in driving pilot programmes and how to incubate Proof of Concepts to rapidly learn
• Expertise in streamlining processes and workflows for efficient O2O operations.
• Experience working with agencies and briefing and managing them
• Understanding of shopper behaviours, needs and drivers

BENEFICIAL

• Proven track record of achieving sales targets and driving revenue growth
• Understanding of trade and B2B2C
• Good understanding of Acquisition and Retention channels, and how these work with Conversion touchpoints

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women's Day Best Practice winner
• Seal Award winner - one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Keywords : London jobs

Closed Date : 2024-12-13