Job Description:

Job information CRM & Digital Engagement Manager from the Company pladis, this latest CRM & Digital Engagement Manager job vacancy is located in the city Chiswick Park Station located in the country United Kingdom . This latest job opening is open to job seekers who have the latest education / graduate GCSE . Job Vacancies in this CRM field have been opened and published up to the specified time.

Job Responsibility:

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you. As proud bakers and chocolatiers and custodians of iconic global brands, we don't compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits. To succeed at pladis you need to be purpose-led, resilient and positive to succeed here because we expect pace and agility, we insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact Click “Apply” to get started. Why join our team? pladis is home to iconic brands Godiva, McVitie's and Ulker. These brands make sweet treats and savoury treats that consumers everywhere recognise and enjoy! As we start on our new pathway, we will continue making the biscuits and confectionery people know and expect from these brands, and we will expand their portfolios too. Together we will build new and exciting products at pladis - new flavours, new concepts and new ways to share happiness. Our strength is not only in our products, it is also in our people and our values Each business that has united to form pladis are loved for their heritage and values. We will retain the honesty, integrity and trust instilled in our brands by our ground-breaking founders as we embark on the next chapter of our success. What will this role achieve? The CRM & Digital engagement manager will lead our CRM platform to build connections with independent retail stores through impactful digital campaigns. What will be your key deliverables? CRM platform shape, development and maintenance

• Define and design new CRM platform, fit for today and tomorrow: from strategy to execution
• First point of contact for agency partner: relationship, scope, brief and review
• Plan future platform development and functionalities
• On point for quality control and platform evolution to keep relevant

Independent outlets engagement plan

• Build independent outlets recruitment plan
• Develop yearly activity calendar as per brand and commercial strategy, aligned with key internal stakeholders
• Lead cross-functional project team to drive internal engagement with sales, marketing, shopper and category management
• Secure trade and marketing support - investment and resources
• Identify content needs and ensure assets are developed and deployed to the platform

Communication plan

• Define communication plan to build awareness about the platform and recruit users, in partnership with the trade communication function
• Develop and manage the communication strategy with outlets - based on business objectives, customer segmentation, outlet types and cultural moments
• Socialise platform internally at key events: UKLT meeting, marketing townhalls, UK&I townhalls, commercial conference, Impulse quarterly meetings

• Engage with RTM to socialise plan and maximise impact and visibility
• Drive internal awareness and excitement for the platform

Budget management and evaluation

• Define and manage annual budget - Direct Marketing, Brand investment, Trade investment and maintenance fund
• Evaluate ROI on activities

Ambassador scheme

• Develop 3-year ambassador scheme strategy
• Work with cross-functional functions category management, shopper marketing and field sales to execute the plan at the point of purchase and showcase in the CRM platform
• Implement trial and learn

Bring your experience Essential

• CRM Digital experience
• Communicating with impact
• Effective at building & maintaining relationships
• Driven/self-starter
• Building strong age partnership
• Able to utilise consumer/category insights
• Excellent creativity and a drive to deliver
• Sales and/or marketing experience or awareness

Desirable

• Positive outlook & supportive of team dynamics / success
• Working autonomously and as part of a team towards a common goal
• High energy & strong resilience.
• Previous experience in FMCG or Retailer

Our Purpose Bring happiness with every bite It's a purpose that every one of our colleagues, all around the world believes in. And while we're all unique, we also share the same values. Each of our values is important on its own. In combination they're incredibly powerful. Our values have deep personal meaning to us. They're part of who we are and what we stand for as an employer Living our pladis values is a key part of success, look out for questions in your interview that link to these key pladis values. Our Values Purpose led - We're energised and guided by our purpose to bring happiness with every bite Agile - We're ever evolving, we never stand still, always improving for our customers and our consumers Positive - We're highly motivated optimistic, courageous, and we inspire each other to be better Resilient - We're persistent in the face of setbacks, quick to adapt, learn and move forward Collaborative - We gain strength from operating as one pladis, winning and succeeding together. Best mix of ingredients pladis is an equal opportunities employer, like every great recipe we're a thoughtful mix. A happy and inclusive place to work that's as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. pladis is an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law. We operate a strict Preferred Supplier List. If you are a recruitment agency and wish to submit candidate to be considered for this vacancy, you must have agreed to, and signed, our terms of business. We will not accept CVs from any other sources other than those currently on our PSL. We will not pay a fee for any candidate that has not been represented by a provider on our PSL.

Keywords : Chiswick Park Station jobs

Closed Date : 2024-12-15