Job Description:

Job information Brand Marketing Executive from the Company Inghams & Santa's Lapland, this latest Brand Marketing Executive job vacancy is located in the city Hybrid work in Farnborough GU located in the country United Kingdom . This latest job opening is open to job seekers who have the latest education / graduate GCSE . Job Vacancies in this Brand field have been opened and published up to the specified time.

Job Responsibility:

The great outdoors is our happy place and it's open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature's in your nature… if you're itching for adventure - you've found your people.

We are united by our shared passion for our exceptional brands- Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet.If you're looking for a career that's not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all.Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel.We put people at the heart of everything we do and are proud of the extensive benefits we offer.This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).Role:As part of a collaborative and forward-thinking team, you will be responsible for the day-to-day brand marketing for our market-leading programme - Santa's Lapland, as well as our evolving Inghams Walking programme - where guests stroll, hike or stride around some of the best walking destinations in Europe. Passionate about brand marketing, you will support the Brand & Campaigns Manager on delivering the planning, briefing, executing and evaluation of campaigns, working alongside a matrix team structure of marketing channel specialists.

• Support the Brand & Campaigns Manager in planning of key campaigns - identifying timings and internal and external resource requirements.
• Work with Content, Digital, E-commerce, CRM and other department teams to brief, plan and align content and multi-channel activity to support overall brand, commercial and tactical campaigns.
• Champion brand guidelines and use appropriate tone of voice in all communications. Write effective copy in line with brand tone of voice and optimised by channel.
• Support the PR Manager with the planning and delivery of a PR activity calendar and manning of the press office as and when required.
• Work with the Brand & Campaigns Manager to implement and improve touchpoints along a customer's journey with a ‘Guest First' ethos.
• Brief and support the delivery of multi-channel partnership activity for brand and commercial partners, such as joint marketing with tourist boards.
• Plan and deliver all consumer facing events for the brand, liaising with all stakeholders both internally and externally, in line with business and marketing objectives for the activity.
• Deliver all ATL advertising from initial artwork briefing to final artwork approval and delivery.
• Deliver all printed direct mail activity from initial concept briefing to artwork delivery, print and postage. Work closely with CRM team to target and segment database, and report on effectiveness.
• With support from the Brand & Campaigns Manager, plan and deliver any brochures required for the brand. Liaise with internal stakeholders to ensure accuracy and flow of information for product, pricing and commercial terms. Work closely with the Trade team to deliver brochures that meet the needs of trade partners. Manage paper, print and distribution of each title. Plan and deliver launch campaigns.
• Work closely with the Trade team to support their multi-channel brand marketing campaigns for our agency partners. Ensure all advertising and point of sale collateral for agency partners is on-brand and help update the agency web portal with relevant brand messaging.
• Work closely with the Overseas team to establish requirements for all branded customer collateral in our overseas resorts and deliver to brief. Including (but not exclusively) pre-departure packs, airport signage, property signage (internal and external), information folders, welcome packs, kids giveaways, questionnaires and stationery, plus provide brand guidance on uniform design.
• Ensure all activity can be properly tracked and evaluated to support the Brand & Campaigns Manager with post-campaign reporting where required.
• Establish positive working relationships with relevant agencies, suppliers and third-party stakeholders ensuring the best output to suit our business needs.

Person:

• Demonstrable experience of supporting the delivery of multi-channel brand marketing campaigns.
• Understanding of the full marketing mix and how channels can work together across offline and digital.
• Experience of delivering printed direct marketing activity.
• Experience of brochure production or publishing.
• Experience of working with partners or sponsors.
• Excellent copywriting skills.
• Excellent attention to detail.
• Previous experience in marketing, ideally for travel, outdoor retail or family brands.
• Marketing degree or qualification desirable (or equivalent experience level).
• Understanding of the role brand marketing plays in the wider marketing mix.
• Ability to deal with many varied tasks and brands on a daily basis.
• Strong interpersonal skills, to maintain excellent relationships with key colleagues.
• A passion for travel/outdoors/Christmas.

Sustainability and responsible tourism is at our core and our values will be close to your heart.Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.Inghams & Santa's Lapland are a part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santa's Lapland; adventure travel with Explore Worldwide; and self-guided experts, Inntravel.

Job Type: Full-time

Keywords : Farnborough jobs

Closed Date : 2025-02-28