Job Description:

Job information Email Marketing Manager from the Company AKA, this latest Email Marketing Manager job vacancy is located in the city Hybrid work in London WCH AF located in the country United Kingdom . This latest job opening is open to job seekers who have the latest education / graduate GCSE . Job Vacancies in this Marketing field have been opened and published up to the specified time.

Job Responsibility:

Department: Digital

Reports to: Head of Digital About AKA AKA is a world-leading marketing and communications agency specialising in the culture and entertainment sectors. With offices in Europe and North America, we work with renowned theatres, museums, galleries, production companies, and destinations. Our mission is to create work that moves people—powered by beauty (distinctive branding), storytelling (compelling creative), and data (precision targeting and insight). The Role We're looking for a skilled and proactive Email Marketing Manager to take ownership of planning, executing, and optimising email and CRM campaigns across our client portfolio. You'll join our Digital Product Development team, working closely with Design, Data, UX, and Strategy & Account Management to deliver high-impact campaigns that enhance the customer journey and drive measurable results. This is a pivotal role that blends technical CRM execution with strategic input. You'll help embed CRM thinking across the agency, improve campaign performance, and shape client engagement strategies in the dynamic world of arts, entertainment, and culture. Key Responsibilities Technical Execution

• Build, test, and deploy email marketing campaigns including automated journeys,

newsletters, and transactional communications.

• Manage email platforms (e.g., Mailjet, Dotdigital, Mailchimp) and ensure CRM

systems are running efficiently.

• Maintain data accuracy: segment audiences, clean data, manage imports/exports,

and configure dynamic content.

• Monitor and report on campaign KPIs: open rate, CTR, conversions, engagement,

deliverability.

• Conduct A/B testing to refine content, subject lines, and send times.
• Troubleshoot deliverability or platform-related issues proactively.

Strategic CRM & Lifecycle Marketing

• Develop customer journey strategies tailored to different audience segments and

lifecycle stages.

• Use data and insights to identify opportunities for optimisation and recommend

campaign enhancements.

• Align email marketing calendars with broader brand and marketing strategies.
• Collaborate with teams to enhance multi-channel acquisition and retention

strategies.

• Contribute to the long-term CRM strategy for the agency and advocate for best

practice across teams. Cross-Team Collaboration

• Work alongside:

o Data & Insights to align segmentation, targeting, and campaign analytics. o Strategy & Account Managment to coordinate messaging and campaign goals. o Design & UX to create seamless, on-brand customer experiences. o Ticketing and Sales to support audience conversion and engagement. You'll be a go-to expert for all things CRM and email, supporting internal education and contributing to the agency's evolving CRM proposition. Person Specification Essential Skills & Experience

• At least three years' hands-on experience in email marketing or digital marketing

roles.

• Strong knowledge of email service platforms (Mailchimp, Dotdigital, Mailjet or

similar).

• Deep understanding of audience segmentation, data-driven targeting, and campaign

personalisation.

• Demonstrated ability to work independently on multiple campaigns with tight

deadlines.

• Analytical mindset with ability to extract actionable insights from data.
• Excellent communication skills and ability to collaborate across diverse teams.
• Awareness of GDPR, PECR and email marketing compliance.

Desirable Skills

• Experience in the arts, culture, or live entertainment sector.
• Familiarity with Salesforce, Braze or similar CRM tools.
• Experience integrating CRM systems and/or managing CRM customisation projects.
• Previous experience delivering training or mentoring others on CRM tools or

strategy.

• A proactive, curious mindset with a passion for customer engagement.

Our Commitment to Diversity & Inclusion We are committed to building a diverse and inclusive workplace where every individual feels they belong. We particularly encourage applications from disabled candidates and those from ethnically diverse backgrounds. All CVs are anonymised to reduce bias, and qualifying applicants from underrepresented groups are guaranteed an interview

Benefits

• 25 days holiday
• ‘Telus Health' EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters
• Holiday Buy Back
• Friends & Family Theatre Ticket
• New Business Incentives
• Recruitment Incentives
• Pension Scheme
• Interest Free Travel Loan
• Ride to Work Scheme
• Childcare Vouchers
• Death in Service
• Flexible/Hybrid Working
• Critical Illness
• Enhanced Parental Leave

Keywords : London jobs
Closed Date : 2025-08-18