Senior Social Media Executive

Job information Senior Social Media Executive from the Company IC Publications, this latest Senior Social Media Executive job vacancy is located in the city London. This latest job opening is open to job seekers who have the latest education / graduate . Job Vacancies in this Leadership field have been opened and published up to the specified time.

Job Description :

About IC Publications

Mission: To elevate Africa’s global standing by informing, connecting, and inspiring. We drive investment, innovation, and social development through knowledge and powerful networks, to positively transform the continent’s future.

Vision: To be the leading and most influential media and communications group covering Africa. We strive to shape African discourse by leading conversations on key issues, driving narratives that reflect the continent’s dynamism and potential. Through cutting-edge insights and meaningful connections, we contribute to Africa’s socio-economic development.

Company Culture: To foster and grow a dynamic company culture with the energy and initiative of a start-up where people are self-starters, nimble, flexible, adaptable, reactive, creative, curious, high quality, professional and fun.

Job Title:Senior Social Media Executive

Company: IC Publications

Location: London (In the office)

Salary:£30,000 – £40,000 per annum dependant on experience

CV to: careers@icpublications.com

Job Summary: IC Publications is seeking a dynamic and experienced Senior Social Media Executive to join our award-winning, pan-African media and communications group, to elevate their digital presence and drive engagement. The company has a number of acclaimed publications, reaching over 2.6 million readers across hundreds of countries, offering in-depth insights and unique narratives. The Senior Social Media Executive will be in charge of managing the social media presence for the Group (media; events; partner events; advisory).

Responsibilities:

· Manage Social Media Accounts: Oversee the company’s presence on all social media platforms (Twitter, Instagram, Facebook, LinkedIn, TikTok, etc.)

· Develop and Execute Strategy: Craft a social media strategy based on competitive research to enhance growth and engagement.

· Expand Reach: Identify opportunities to grow audiences and convert followers into subscribers.

· Create Engaging Content: Collaborate with internal teams to produce compelling social media campaigns, including animations, videos, and graphics.

· Analyse Performance: Maintain metrics dashboard and present monthly reports to inform strategy.

· Stay Ahead of Trends: Keep up with social media developments, tools, and best practices.

· Cultivate Tone of Voice: Establish a consistent, trustworthy voice that resonates with global audiences.

· Innovate: Propose new ideas and technology to enhance engagement and traffic.

· Leverage Current Events: Identify cultural moments for meaningful engagement and brand awareness.

· Collaborating with cross-functional teams to support organizational goals and develop innovative solutions and products that address client needs

· Cultivate and maintain relationships with key stakeholders, including clients, industry leaders, and influencers, to promote IC Publications’ services and enhance brand visibility.

· Participate in industry events, conferences, and networking activities to represent IC Publications and expand professional networks.

· Mentor and guide junior members of the team, fostering a culture of collaboration, learning, and achievement.

· Perform other related duties as required.

Skills, aptitudes, attitudes and abilities:

• Test & learn approach in adapting social media strategies based on KPIs.
• Proficiency in social analytics and paid campaigns.
• Strong grasp of audience segmentation and content strategies.
• Proven track record of converting followers into paying subscribers.
• Creative, engaging, and strategic copywriting & storytelling skills.
• Analytical mindset: ability to simplify complex ideas and make them easily digestible and engageable.
• Creative mindset: proactive approach in proposing diverse content formats and a keen eye for design.
• Adaptability and flexibility in designing content for different communications channels: news, intelligence/analysis and events/conferences.
• Interest in emerging technologies and a willingness to experiment.
• Be able to work independently and also as part of a team and meet tight deadlines. Collaborative spirit to work with sales, marketing, and editorial teams. Foster high-performance work environment, mentoring team members.
• Passion for world affairs, and genuine interest for those related to Africa contributing to its development through the power of media and communications.
• Energetic and driven. Self-started with excellent problem-solving abilities, with a strategic mindset and the capacity to identify new business opportunities.
• Exceptional communication skills, both written and verbal
• Proficient is Microsoft office and Google. Some physical demands are necessary, such as walking, sitting or standing and lifting.
• Travel required as agreed upon with the supervisors.

Qualifications and Experience:

· Education: Bachelor’s degree in communications, public relations, digital marketing or related field.

· Experience: Minimum of 2 years in marketing roles, within publishing or events, preferably in Africa.

· IC Publications operates across numerous markets with both anglophone and francophone clients and as such fluency in French is preferred.

· Strong understanding of the African media, political and economic landscape, including international events, and strategic communication services.

· Qualifications and/or experience may be substituted for certain minimum qualifications

Note: The job specifications provided are a general outline of the role and responsibilities, it excludes other marginal functions that are incidental to the performance of the job duties. Other instructions can be requested by an authorised representative and may be subject to modifications based on the evolving needs of the company. To perform the job successfully, the incumbent will possess the skills, aptitudes, attitudes and abilities to perform each duty proficiently. This document does not create an employment contract, implies or otherwise, other than an “at will” relationship.

After a panel interview is scheduled and a final recommendation is provided, the selected candidate then can sign the acknowledgement of this job description

Job Types: Full-time, Permanent

Pay: £30,000.00-£40,000.00 per year

Schedule:

• Monday to Friday

Education:

• Bachelor’s (preferred)

Experience:

• Digital marketing: 3 years (preferred)

Work authorisation:

• United Kingdom (required)

Work Location: In person

Application deadline: 15/02